Strategy

There are few surer ways to waste company budgets than to market brands that don't connect with people. For this reason, organisations facing sales downturns, competitive pressures and market changes often reassess their creative strategy in order to remain visible, relevant, and in-demand.

Cameron works with board and management to develop the strategy by consultation with a range of stakeholders. The strategy revolves around the differentiating purpose that audiences can believe in – and purely making money is not it.

The aim is to maximise future marketing investment by ensuring you have a brand that motivates people enough to stay once they've arrived.

Strategy services include deliverables such as:

Brand Strategy
Creative Strategy
Brand Naming
Brand Architecture
Tone of Voice & Personality
Community Activation
Living the Brand
Presentation Training

When this is needed:

Aligning stakeholders around one strategic direction
Entering new markets or offering new products to existing markets
Defending revenues from increasing competitive pressures
Differentiating from undifferentiated competitors

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